Arcade Content’s Kyle Lewis took some time out of advertising to direct Sebentin (Haters), Zakwe’s eye-popping new music video featuring Cassper Nyovest and Musiholiq.
Nasty C’s Bad Hair, Kyle’s previous music video for Mabala Noise, topped the Apple Music charts and won a string of accolades, including the highest award in the music video category at this year’s Loerie Awards and the Visible Spectrum Award for the best cinematography of the year.
Shot in ominous black and white by DOP Pierre De Villiers, Sebentin has all the trademarks of another Kyle Lewis classic, from Kaley Meyer’s spooky styling to Stephen du Plessis’s rapid-fire edit, but the real joy is in watching three of South Africa’s best rappers trying to one-up each other.
It’s another breakthrough for Zakwe, the Durban rapper who’s opened for Kanye West and won Best Lyricist at the SA Hip Hop Awards, Best Hip Hop Artist at the Metro FM Awards, and Best Vernacular Hip Hop at the South African Traditional Music Awards, not to mention five SAMA nominations.
What the fans are saying on YouTube
“Who raps like Sakwe in SA? No one. This guy is untouchable.” Sydwell Mokoena
“The track mint, the video mint… and this has got to be collab of the year finish and klaar.” Senzosenkosi Maqhawe
“Contender for best collaboration 2017” Ncedo Tshongwe
“One of the best collaborations.” Katiso Tiso
“Definitely contender for ‘Best Collabo’ 2017…!” Ntembeko Sika
“Kyle Lewis is the greatest to ever do it in SA.” Blacksoul Siziba
“This video is pure art.” Jay Jay Rockstar
About Kyle Lewis
Kyle Lewis’ boundary-pushing work with the likes of Cassper Nyovest, Khuli Chana, Nasty C and Riky Rick has racked up millions of views on YouTube and made him a household name in the South African music video scene. He has been nominated for Best Music Video at the SAMAs for three years running, winning in 2014; won the highest accolades awarded in the music video category at The Loerie Awards in 2016 and 2017; directed half of the Best Music Video nominees at The 2016 South African Hip Hop Awards; and was nominated for a 2016 MTV Africa Music Award and 2017 Metro FM Award. In Africa, Kyle is represented by Arcade Content for brand films and music videos and by Egg Films for commercials. He’s also represented by Black Dog Films for music videos in the UK. See more of his music videos at https://arcadecontent.tv/